Nike earnings: Cozying up to consumers in the face of competition from Adidas, Under Armour - MarketWatch
Nike sales outpace DTC competitors - Bloomberg Second Measure
DTC Channels Make Up Bulk of Sales for Nike, Adidas, Skechers and Vans – Footwear News
Why Nike Pivoted towards Direct to Consumer Strategy | CXP - Customer Experience Asia
Chart: Sportswear Giants Shift to DTC | Statista
Edition #281 Brands inevitable DTC future | Nudge
Chart: Sportswear Giants Shift to DTC | Statista
DTC Sales Growth of Sportswear Giants
Direct-to-consumer sales boost Adidas, but higher supply chain costs hit profits - Internet Retailing
Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020 - SportsPro
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
Drapers Investigates: Do Nike and Adidas hold too much power?
How to Execute a Direct-to-Consumer Business Model
Chart: Sportswear Giants Shift to DTC | Statista
Adidas plans shift to DTC-led business model in new “Own the Game” strategy - TheIndustry.fashion
Adidas To Make DTC 50% of Total Retail Sales by 2025 - Parcel Monitor
Knexus | 4 Brands Improve Sales With A Direct To Consumer Model
Established Brands Are Embracing the Growth of Direct to Consumer
How Adidas is planning for DTC to make up 50% of its revenue by 2025
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Adidas vs. Nike vs. Under Armour
adidas - Strategy
Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025 - Retail TouchPoints
adidas - adidas delivers strong results in 2021 and expects double-digit sales growth in 2022
