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Burberry Case Study
Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing
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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing
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Rebranding strategies and their boomerang effect - the curious case of Burberry 1. Introduction The idea of protecting trade mar
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Burberry Case Study
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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