THE INFLUENCE OF ATTITUDES TOWARDS SPONSORSHIP ON THE PSYCHOLOGICAL SPECTATOR SEGMENTATION: A CASE STUDY OF MALMÖ FF AND PUMA A
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THE INFLUENCE OF ATTITUDES TOWARDS SPONSORSHIP ON THE PSYCHOLOGICAL SPECTATOR SEGMENTATION: A CASE STUDY OF MALMÖ FF AND PUMA A
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Abstract
THE INFLUENCE OF ATTITUDES TOWARDS SPONSORSHIP ON THE PSYCHOLOGICAL SPECTATOR SEGMENTATION: A CASE STUDY OF MALMÖ FF AND PUMA A
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