Big brands like K-Swiss and Nike are jumping on the esports bandwagon
Organisation: Tencent | SportBusiness Sponsorship
Nike and other sneaker companies may feel the sting of the NBA's controversy in China | CNN Business
Tencent eyes more esports competitions in China | Financial Times
Nike sprints to long-term Chinese Athletics extension - SportsPro
Nike is now the official sponsor for Chinese League of Legends esports teams
Nike Unveil First Esports Jersey - Has This Opened Up a Whole New Commercial Dimension to The World of Esports?
Nike to sponsor China's League of Legends esports league
Nike is Now Sponsoring the League of Legends Pro Scene in China
Nike is now the official sponsor for Chinese League of Legends esports teams
Nike Invest In ESports Gamers In South Korea To Allow Them To Just Do It | The Drum
Nike's League of Legends Pro League deal confirmed - SportsPro
Nike Sponsors China's League Of Legends Esports Pro League
Nike set to become first major sponsor of Los Angeles 2028
Nike and Adidas are blaming COVID for low China sales, but the numbers don't add up – The China Project
Tencent Lands Top South Korea Gaming Firms as Cloud Customers | Data Center Knowledge | News and analysis for the data center industry
Logitech G sponsors LOL Rift Rivals 2018 in China
Nike 'League of Legends' Pro League Sponsorship Announcement | Hypebeast
Tencent and Riot Games Create Joint Chinese Esports Venture: TJ Sports – ARCHIVE - The Esports Observer
How Nike and Li-Ning Compete in China's Esports Apparel Market – ARCHIVE - The Esports Observer
McDonald's, Nike take top honours at Tencent MIND Awards | Partner Content | Campaign Asia
Nike sponsors its first esports player
McDonald's, Nike take top honours at Tencent MIND Awards | Partner Content | Campaign Asia
Nike is now the official sponsor for Chinese League of Legends esports teams
Spotify to Become Barcelona Shirt Sponsor, Training Kit Sponsor and Stadium Naming Rights Holder - Footy Headlines
Nike and Tencent Inks Exclusive League of Legends Pro Sponsorship Deal
