Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Harte Hanks - Brand activism at Nike, explained by Phil Kotler and Christian Sarkar: http://ow.ly/mENT30lPgru | Facebook
How activism forced Nike to change its ethical game | Ethical and green living | The Guardian
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
The work isn't done: Make brand activism more than a moment | Sprout Social
Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox
تويتر \ Christian Toennesen على تويتر: "As Nike names Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign, big brand activism is truly alive and well. https://t.co/8CErK68Suy"
4 Branding Lessons From Nike's Colin Kaepernick Ad
When fashion brands become activists | Financial Times
Why companies need to be authentic about brand activism | UNSW Newsroom
Nike - Personal Branding 4
PDF) Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
THE SOCIAL CULTURAL TRENDS OF NIKE CONSUMERS SHOWS THAT FOR SOME BRANDS, BRAND ACTIVISM & PURPOSE PAYS.
Brand Activism: When does it work?
Brand activism: when companies take a stand on social issues | Pirelli
Why Nike Has Mastered the Art of Online Brand Management – Marketing And Must-Know Rules
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals
Nike Ads Made Social Statements Throughout Its History