Nathan Baugh 🗺️ on Twitter: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do
What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)
Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
Nike's Marketing Strategy: You Should Be (Just) Doing it Too
How storytelling is at the heart of the Nike brand
Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info
How storytelling is at the heart of the Nike brand
Nike's 'You can't stop us' is an advertising masterclass
Rebel and innovate: How Nike's storytelling strategy works - Inside Retail
How storytelling is at the heart of the Nike brand