![SHANGHAI, CHINA - SEPTEMBER 28, 2021 - Prada vegetable market jointly launched by Prada and "Wuzhong market", September 28, 2021, Shanghai, China. There are striking Prada words on the market appearance and SHANGHAI, CHINA - SEPTEMBER 28, 2021 - Prada vegetable market jointly launched by Prada and "Wuzhong market", September 28, 2021, Shanghai, China. There are striking Prada words on the market appearance and](https://c8.alamy.com/comp/2GNX60T/shanghai-china-september-28-2021-prada-vegetable-market-jointly-launched-by-prada-and-wuzhong-market-september-28-2021-shanghai-china-there-are-striking-prada-words-on-the-market-appearance-and-stalls-some-vegetables-and-flowers-are-wrapped-with-prada-printed-paper-for-sale-at-the-same-time-paper-bags-printed-with-prada-words-are-provided-to-customers-it-is-reported-that-this-activity-will-last-until-october-10-2021-photo-by-wang-gang-costfotosipa-usa-2GNX60T.jpg)
SHANGHAI, CHINA - SEPTEMBER 28, 2021 - Prada vegetable market jointly launched by Prada and "Wuzhong market", September 28, 2021, Shanghai, China. There are striking Prada words on the market appearance and
![SHANGHAI, CHINA - SEPTEMBER 28, 2021 - Prada vegetable market jointly launched by Prada and "Wuzhong market", September 28, 2021, Shanghai, China. There are striking Prada words on the market appearance and SHANGHAI, CHINA - SEPTEMBER 28, 2021 - Prada vegetable market jointly launched by Prada and "Wuzhong market", September 28, 2021, Shanghai, China. There are striking Prada words on the market appearance and](https://c8.alamy.com/comp/2GNX60K/shanghai-china-september-28-2021-prada-vegetable-market-jointly-launched-by-prada-and-wuzhong-market-september-28-2021-shanghai-china-there-are-striking-prada-words-on-the-market-appearance-and-stalls-some-vegetables-and-flowers-are-wrapped-with-prada-printed-paper-for-sale-at-the-same-time-paper-bags-printed-with-prada-words-are-provided-to-customers-it-is-reported-that-this-activity-will-last-until-october-10-2021-photo-by-wang-gang-costfotosipa-usa-2GNX60K.jpg)
SHANGHAI, CHINA - SEPTEMBER 28, 2021 - Prada vegetable market jointly launched by Prada and "Wuzhong market", September 28, 2021, Shanghai, China. There are striking Prada words on the market appearance and
![XQ on Twitter: "#prada in the wet market in #downtown #shanghai #Luxury brands new mix and match marketing stunt to gain Chinese's affection. #china #chineseconsumer https://t.co/SaEi0PQmEX" / Twitter XQ on Twitter: "#prada in the wet market in #downtown #shanghai #Luxury brands new mix and match marketing stunt to gain Chinese's affection. #china #chineseconsumer https://t.co/SaEi0PQmEX" / Twitter](https://pbs.twimg.com/media/FARuDfAUcAMT4mu.jpg)
XQ on Twitter: "#prada in the wet market in #downtown #shanghai #Luxury brands new mix and match marketing stunt to gain Chinese's affection. #china #chineseconsumer https://t.co/SaEi0PQmEX" / Twitter
![XQ on Twitter: "#prada in the wet market in #downtown #shanghai #Luxury brands new mix and match marketing stunt to gain Chinese's affection. #china #chineseconsumer https://t.co/SaEi0PQmEX" / Twitter XQ on Twitter: "#prada in the wet market in #downtown #shanghai #Luxury brands new mix and match marketing stunt to gain Chinese's affection. #china #chineseconsumer https://t.co/SaEi0PQmEX" / Twitter](https://pbs.twimg.com/media/FARuDfAVgAImh2Z.jpg)
XQ on Twitter: "#prada in the wet market in #downtown #shanghai #Luxury brands new mix and match marketing stunt to gain Chinese's affection. #china #chineseconsumer https://t.co/SaEi0PQmEX" / Twitter
![Prada's back-to-back game-changing campaigns: What drives a luxury brand from cat-walk to wet market? Prada's back-to-back game-changing campaigns: What drives a luxury brand from cat-walk to wet market?](https://2v9ljb1q29v32lhzl42l5g76-wpengine.netdna-ssl.com/wp-content/uploads/2021/10/daxue-consulting_Prada-wet-market-campaign.jpg)
Prada's back-to-back game-changing campaigns: What drives a luxury brand from cat-walk to wet market?
![SHANGHAI, CHINA - SEPTEMBER 28, 2021 - Prada vegetable market jointly launched by Prada and "Wuzhong market", September 28, 2021, Shanghai, China. There are striking Prada words on the market appearance and SHANGHAI, CHINA - SEPTEMBER 28, 2021 - Prada vegetable market jointly launched by Prada and "Wuzhong market", September 28, 2021, Shanghai, China. There are striking Prada words on the market appearance and](https://c8.alamy.com/comp/2GNX60X/shanghai-china-september-28-2021-prada-vegetable-market-jointly-launched-by-prada-and-wuzhong-market-september-28-2021-shanghai-china-there-are-striking-prada-words-on-the-market-appearance-and-stalls-some-vegetables-and-flowers-are-wrapped-with-prada-printed-paper-for-sale-at-the-same-time-paper-bags-printed-with-prada-words-are-provided-to-customers-it-is-reported-that-this-activity-will-last-until-october-10-2021-photo-by-wang-gang-costfotosipa-usa-2GNX60X.jpg)